Public Relations


The ‘smart’ use of information and communication technology (ICT) by companies is a critical factor for success in innovation, competitiveness and growth. As large companies are moving to exploit the advantages offered by ICT, smaller companies have to follow suit or risk being left out of digital supply chains.

The ‘smart use of ICT’ refers to the ability of companies in a supply chain to interact electronically and seamlessly, avoiding or significantly reducing paper-based, manual data processing. It also refers to unprecedented opportunities for companies, notably SMEs, to enter new markets by enabling them to participate in global digital supply chains.

It was great honor to be the part of  “TWO-DAY TRAINING ON THE USE OF ICT IN SMES IN BOSNIA AND HERZEGOVINA” that was conducted by Japan International Cooperation Agency (JICA), Balkan Office  , Westport Consulting, and SERDA, while Micro, Small and Medium Enterprises (MSMEs) from the wood, metal, textile, tourism, and retail/wholesale sectors attended on Zoom Meetings app.

An analysis was conducted on the use of ICT tools especially e-Business, online promotion, sale and home delivery of SMEs products, COVID-19 impact on SMEs, etc. The results of the survey provided insight in different sectors, needs, challenges with which SMEs are facing but also with potential support in reinforcement and development of SMEs in Bosna and Herzegovina.

The main objective of the two-day training was to share results of the survey among SMEs in different sectors in Bosna and Herzegovina. During the training, the participants have had the opportunity to get acquainted with the results of the survey and to give their opinion regarding the development of future support to SMEs in use of ICT, get introduced to different ICT tools, their benefits, costs, and best practices of use of ICT in different SMEs.

In Welder d.o.o. we believe that Digital Transformation takes the most important part in business development and the future of ou country. We presented Welder company & Digital Solutions we create on the market of Bosnia and Herzegovina.

Since our tagline is “…join the revolution” , we presented all solutions in digital transformation, from Huhu App  we creted in cooperation with Central Operations d.o.o. to integration of Online Payment Processor, and processes through creating web presence, web shops, digital marketing etc.